Private labels

Aller Petfood has extensive experience and competence within the development and production of pet food, which we are happy to share with our private label customers.

During the development of private label pet food there is opportunity to consult with our specialist team so that the product, the production techniques and the packaging can be tailored to individual requirements.

With ISO 22000 certification of our production, our production teams are under pressure to adhere to strict regulations when it comes to production processes to ensure absolute quality at every stage. The production equipment uses the same type of software used in the pharmaceutical industry which results in outstanding levels of recipe precision and consistency.

On top of this, we have an experienced production team dedicated to the ongoing development of innovative production methods and products to maintain our market-leading position. For example, we have developed a special vacuum coating machine that makes it possible to create high fat pet food types that require up to 30% fat content. Our in-house packaging division has also developed a wide range of plastic and paper packaging – from 30 grams up to 20 kilos.

Concept 1: Ready to sell (in your customised packaging)

The ready to sell concept consists of a wide assortment of quality products at standard, premium and super premium levels. This makes it possible to choose the optimal product combination which corresponds to the audience that you want to appeal to.

1. Client briefing
   1. Product type
   2. Product/price level (standard, premium or super premium)
   3. Packaging briefing on type, size and quality
2. Proposal for feed, packaging solutions and price
3. Client approval
4. Reception of print ready packaging design
5. Printing of packaging
6. Start of production
7. Finished product ready for delivery

Average delivery time: 16 weeks (includ. up to 12 weeks packaging delivery time from the design approval)

Concept 2: Your existing recipe

If you have an existing recipe which we need to follow, the process is as follows:

1. Client briefing
   1. Reception of client recipe
   2. Packaging briefing on type, size and quality
2. Product development department’s evaluation of the recipe
3. Price proposal
4. Client approval
5. Test production
6. Client product tests
7. Client approval
8. Reception of client’s print ready packaging design
9. Printing of packaging
10. Start of production
11. Finished product ready for delivery

Average delivery time: 20 weeks (includ. up to 12 weeks packaging delivery time from the design approval) 

Concept 3: Customised recipe

If you have your own idea for a pet food and would like our expert help with production, the process is as follows:

1. Client briefing
   1. Concept idea
   2. Any special requirements (e.g. raw ingredients)
   3. Product/price level (standard, premium or super premium)
   4. Packaging briefing on type, size and quality
2. Product development department’s proposal for the recipe
3. Recipe adjustments
4. Price proposal
5. Client approval
6. Test production
7. Client product tests
8. Client approval
9. Reception of client’s print ready packaging design
10. Printing of packaging
11. Start of production
12. Finished product ready for delivery

Average delivery time: 25 weeks (includ. up to 12 weeks packaging delivery time from the design approval)